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Welcome to CUI Products Division

Since 1984, CUI Products has provided high quality rod components to the fishing rod industry. Our full line of quality Benchmark series rod components is proudly assembled by rod makers across the country and around the world.

Benchmark series rod components utilize the highest quality materials to offer components with an excellent appearance and superior performance. In responding to industry demands, we have expanded our Benchmark line to further meet the needs of all rod makers.

With a staff of experienced industry professionals, we can meet the needs of all of our customers. Our customer's satisfaction has long been our top priority and will always be.

We thank you for the opportunity to present our product line and encourage you to try the Benchmark series.